UAE Influencer License

Social Media Influencing impacting has become a titan business,

With some influencers reaching global attention like never before with a huge number of followers uncovering they can acquire month to month or even yearly compensations per post..

However while promoting and publicizing are truly intensely managed across the globe, the morals of influencer advertising via online media has so far remained unevaluated . The UAE is correcting this by acquiring new guidelines which will currently expect influencers to get licenses to keep working lawfully.

A new code of practice to professionalize the industry

The presentation of the new guidelines for electronic media is viewed as a transition to make all online exercises more professional and straightforward. As indicated by the National Media Council (NMC), it is intended to help give more adjusted and dependable media content and shield general society from negative or unsafe material.

One of the vital pieces of these new guidelines is the requirement for those leading such Business through such social media platforms to be registered and having an e-media license to enable them to legally conduct the same.

What is the NMC e-media license and who is eligible to apply for it?

This license allows influencers to post (paid for) content on social media that advertises or endorses brands or products.

To apply for one, you need to fulfil certain conditions. You can find the full list on the NMC website. However, the key criteria are:

·         to be a citizen of the UAE or one of the Gulf Cooperation Council countries;

·         to be aged 25 years or more; and

·         to be of good reputation.

How can I obtain an e-media license?

It is possible to apply for a license directly, via the NMC website. However, you first need to make sure you are eligible to apply, while also making sure you have the appropriate documentation:

·         Applicants must have an Emirates ID (which means they should have a UAE residence visa)

·         You need a trade license

If you don’t already have these documents, there are professional agencies available who can help you get your trade license, visa and NMC e-media license.

What information do I need to include and what else do I need to know?

It is not a problem if you have multiple social media accounts as an influencer (this is pretty common). You can mention them all on your license.

It is not a problem if you have multiple social media accounts as an influencer (this is pretty common). You can mention them all on your license.

The business activity you need to select on the application form will be: ‘websites and social accounts specialized for online advertising’, which costs Dh15,000. The timeline for processing and granting you the license is usually within 5 – 7 days (although, remember, this is an e-license, so the original copy remains with the authorities).

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